Ведущий продуктовый маркетолог с опытом работы 17+ лет в России и за рубежом (Европа, Северная и Южная Америка), ключевые направления - B2B ИТ (Saas, кибербезопасность, EDMS). • Разработка стратегий для B2B продуктов в ИТ с ответственностью за PnL с годовой выручкой до 2 млрд руб. • Запуски и масштабирование новых и существующих B2B продуктов с ростом выручки 20-25% в год.
• Лидогенерация и digital-маркетинг (рост конверсий до 49%). • Управление проектами/продуктами в матричной структуре sales и marketing: маркетинговая воронка, позиционирование, гипотезы, офлайн и онлайн каналы.
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<aside> <img src="attachment:fd5cae95-d762-4489-be6a-e619a51f749b:schmid_znachek-telegrama.png" alt="attachment:fd5cae95-d762-4489-be6a-e619a51f749b:schmid_znachek-telegrama.png" width="40px" /> [@AnnKoltsova]
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<aside> <img src="data:image/svg+xml,%3csvg stroke-width='1.5' viewBox='0 0 24 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3e%3cpath d='M16.372 11.621c1.57 0 2.628 1.092 2.628 2.71C19 15.787 17.784 17 16.137 17 14.333 17 13 15.544 13 13.32c0-5.055 3.686-7.077 6-7.32v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.784-.203Z' fill='black'/%3e%3cpath d='M8.373 11.621c1.568 0 2.627 1.092 2.627 2.71C11 15.787 9.784 17 8.137 17 6.333 17 5 15.544 5 13.32 5 8.265 8.686 6.243 11 6v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.785-.203Z' fill='black'/%3e%3c/svg%3e" alt="data:image/svg+xml,%3csvg stroke-width='1.5' viewBox='0 0 24 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3e%3cpath d='M16.372 11.621c1.57 0 2.628 1.092 2.628 2.71C19 15.787 17.784 17 16.137 17 14.333 17 13 15.544 13 13.32c0-5.055 3.686-7.077 6-7.32v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.784-.203Z' fill='black'/%3e%3cpath d='M8.373 11.621c1.568 0 2.627 1.092 2.627 2.71C11 15.787 9.784 17 8.137 17 6.333 17 5 15.544 5 13.32 5 8.265 8.686 6.243 11 6v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.785-.203Z' fill='black'/%3e%3c/svg%3e" width="40px" /> I had the pleasure of working with Anna at ABBYY and later at Innostage, and I can confidently say she’s a rockstar in product marketing. At ABBYY, her strategies boosted user engagement by over 30%, and at Innostage, she led the promotion of 18 cybersecurity products, driving awareness and lead generation through strong go-to-market plans and media strategies.
Anna has a sharp eye for audience insights, competitive positioning, and impactful messaging. She combines strategic thinking with hands-on execution, making her a true game-changer in any marketing team. I’d gladly work with her again and highly recommend her as a marketing leader.
- **Sergey Pavlov, Innostage, Chief Commercial Officer, Managed me directly**
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<aside> <img src="data:image/svg+xml,%3csvg stroke-width='1.5' viewBox='0 0 24 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3e%3cpath d='M16.372 11.621c1.57 0 2.628 1.092 2.628 2.71C19 15.787 17.784 17 16.137 17 14.333 17 13 15.544 13 13.32c0-5.055 3.686-7.077 6-7.32v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.784-.203Z' fill='black'/%3e%3cpath d='M8.373 11.621c1.568 0 2.627 1.092 2.627 2.71C11 15.787 9.784 17 8.137 17 6.333 17 5 15.544 5 13.32 5 8.265 8.686 6.243 11 6v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.785-.203Z' fill='black'/%3e%3c/svg%3e" alt="data:image/svg+xml,%3csvg stroke-width='1.5' viewBox='0 0 24 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3e%3cpath d='M16.372 11.621c1.57 0 2.628 1.092 2.628 2.71C19 15.787 17.784 17 16.137 17 14.333 17 13 15.544 13 13.32c0-5.055 3.686-7.077 6-7.32v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.784-.203Z' fill='black'/%3e%3cpath d='M8.373 11.621c1.568 0 2.627 1.092 2.627 2.71C11 15.787 9.784 17 8.137 17 6.333 17 5 15.544 5 13.32 5 8.265 8.686 6.243 11 6v2.224c-1.569.283-3.333 1.86-3.412 3.6.079-.04.392-.203.785-.203Z' fill='black'/%3e%3c/svg%3e" width="40px" /> Anna was one of my managers during my time at ABBYY in the FineReader product marketing team.
She was always looking for creative solutions and improvements whenever faced with challenges. She fought for people and decisions with passion, dedication and a relentless drive which was inspiring to see. She helped push through many projects and give FineReader more visibility despite the fact that as a product, internally it got often de-prioritized.
I would 100% recommend Anna as an invaluable product and marketing leader guaranteed to make any vision a huge success.
- **Natalia Kochar Ursinyova, ABBYY, Product Marketing Manager, Direct Report**
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Спасибо, что дочитали до конца 😊
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<aside> <img src="attachment:fd5cae95-d762-4489-be6a-e619a51f749b:schmid_znachek-telegrama.png" alt="attachment:fd5cae95-d762-4489-be6a-e619a51f749b:schmid_znachek-telegrama.png" width="40px" /> [@AnnKoltsova]
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